Albion

Brighton Hove Albion A Modern Success Story 

Why do we love this sport? Is it about the results of established teams that have it in their DNA the desire to win no matter what? Well, maybe that’s part of it, but for most of us, the beauty of football, in the 21st century comes from its unpredictability and those underdog stories that made us remember that this sport, in the end, is one of small details, and that everything can happen. Perhaps the best example of this is Leicester, which, under the guidance of Claudio Ranieri, managed to win the Premier League title in the 2016 edition of the competition. But one year later, we saw the appearance in top-flight football of another sporting feel-good story; the promotion of Brighton Hove Albion. 

When we look at their trophy cabinet, Brighton Hove Albion doesn’t really look that impressive. Actually, the number of trophies won by the Seagulls, since their establishment in June of 1901, is not really compatible with a team that now has genuine European ambitions. After all, for much of its history, the East Sussex-based team struggled to find relevance in the inferior English Leagues and only recently, in 2017, did Brighton manage to escape the crutches of the lower leagues and build on their Premier League story.

After a 34-year absence, Brighton got promoted to the Premier League at the end of the 2016/2017 season, and only seven years later, the club secured a Europa League spot by finishing that edition of the English first-tier championship in an impressive sixth place. Brighton is now an established English club, it has one of the most loyal fanbases in England, and it’s a team with a bright future ahead of it. Therefore, purchasing a Brighton Hove Albion shirt could represent an investment for the future.

What Are the Pros of Their Shirt? 

To begin with, you will show your support for an underdog team that, in the last couple of years, has managed to achieve results far above its weight class. A high-quality Brighton Hove Albion shirt will be a way to showcase your loyalty for one of the most promising teams currently active in the Premier League. Sure, they never managed to win a first-tier championship, and most of their history was spent fighting for promotion in the lower English Leagues. But that’s precisely why this club is so easy to support. We all root for underdogs, and we all want to identify with a team that has the potential to build itself a veritable legacy. 

Albion

Plus, when it comes to their look, Brighton’s shirts are some of the most recognizable in the league, and their white and blue colour schemes have become known even to football fans from international markets. Simplicity is the keyword when talking about a Brighton football shirt, and their logo has become synonymous with the long history of Sussex football. What is the origin of their name? Well, Albion is a poetic name for England that was adopted by a significant number of English clubs established at the dawn of the 19th century, while Brighton & Hove refers to the cities of the same name, which, now, in 2025, are controlled by the same council. 

What Contributed to Brighton’s Success? 

In short? An intelligent transfer strategy, financial stability, in-depth scouting, and a tactical style that combined high-possession football during the positive positional transition, with a high-defensive line during opposition attacks. Brighton plays good football and is no longer a team that can worry about the crutches of relegation battles. At worst, a mid-table squad and at best a club that can push for an European spot, Brighton, in 2025, is one of the most promising teams in England, and benefits from some youth prospects that have the potential to fight for a spot in England’s first eleven.

Players like Charalampos Kostoulas or Stefanos Tzimas show real promise, while others like Yankuba Minteh and Jack Hinshelwood are already established names. Brighton managed to reach their current level by scouting for high-potential players and selling them for staggering amounts, which transformed the team into one of the most financially stable ones, currently active in the English first league. 

Albion

Moises Caicedo was, for example, sold to Chelsea for an eye-watering €133 million, while Alexis Mac Allister joined Liverpool, in the same year, for €65 million. This doesn’t mean, however, that Brighton is a feeder club for PL’s giants. Brajan Gruda, as an example, joined Brighton in 2024 for €31.5 million, while Georginio Rutter was transferred from Leeds for almost €47 million. Brighton, in 2025, is a club with big ambitions, a tight squad, and significant money to spend. So, they are one of the most exciting teams to watch in the Premier League. 

Why Buy a Shirt in the Detriment of a Scarf? 

It’s mostly about practicality. Classic football shirts will be a practical and flexible purchase that can be utilized both for memorabilia purposes as well as to be worn regularly, for everyday activities. Scarves are symbols of the club’s badge and colours, but can only be realistically worn during cold weather. Therefore, their practical use cases stop at being used as off-match loyalty mementos for other fans. Classic football shirts are available in a wide range of colours, styles and sizes, and can typically be purchased online, from sites specialized in selling high-quality replicas. 

Scarves, however, are a bit more niche. Their versatility is more limited and finding financially advantageous offers for them in the digital medium can prove to be more difficult. Plus, there is something special about a garment that, ultimately, is worn by the players you support. Whether you go for a replica shirt or an original kit, shirts are more personal than scarves, as they are something that’s ingrained with the club’s official identity. Scarves are for fans, they lack the same customizability options as online-available shirts and ultimately, they represent a less memorable gift than a shirt of your favourite team.